Advertising on Twitter enables you to promote individual tweets or entire campaigns dedicated to specific objectives. Businesses can choose between eight different objectives — including app installs, video views, and website conversions — and set audience targeting criteria for each ad campaign they create.

witter advertising is an opportunity for your brand to promote its products and reach new users who might be interested in what your brand offers. Considering there are many ultra-simple Twitter ad formats and no minimum advertising budget, now is a great time to consider running your first Twitter ad.