TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. TikTok maintains a separate app for the Chinese market, known as Douyin, which has over 300 million active monthly users. The new app’s logo is a combination of the Musical.ly and Douyin logos.

TikTok Ads are new, therefore, a smaller number of brands currently using it and you have less competition. It gives you the opportunity to get more reach and engagement on your ads. TikTok advertising is the best platform for any new product launch.