Snapchat is easy to connect, You can create your own Snapchat ID easily, no personal details are shared due to privacy issues, You can connect to others by sharing your ID through Snapcode or other mediums, Unlike other social network platforms, Snapchat servers are very secure and you can’t bypass the privacy setting

Snapchat audiences have the potential to be extremely useful to marketers. Snapchat has recently improved its targeting capabilities with Snap Audience Match, which allows brands to use their own data – such as email addresses and mobile device IDs – to target existing audiences on the platform.