When you are running a business online across different platforms, making your content reach many people is not so easy if you don’t have in place a strong content strategy.

In order to get leads, you have to establish your online presence to drive in traffic to a landing page that will collect all the leads so that your marketing team can contact them to convert into real business.

Paid online advertising is the fastest and most effective way to solve your problems when it comes to driving in traffic to a landing page of your website, generating leads or even pushing people to purchase a product. This is not magic but a tried and tested methods which hundreds of marketers are using across the globe. Some of the top PPC platforms are Google Ads (earlier known as Google AdWords), Bing Ads, Google Double Click Manager and Google Grants (budgets are sanctioned by Google for NPO’s only) to name a few.

PPC which is also known as pay-per-click, a model of internet marketing in which online advertisers pay a fee each time one of their ads is clicked. In simple words, it is a way of purchasing visits to your site, rather than attempting to get those clicks through organic methods known as search engine optimization.

If you have not known till now, let me share with you that search engine advertising is one of the most popular forms of PPC. Nigel Quadros has over 11 years of experience in optimizing campaigns starting at USD 25,000 to USD 150,000 over different industries which include healthcare, sports, automotive, education, retail, real estate and hospitality.

Pay per click has always been a highly effective methods for business to generate leads in huge number through search placements, display placements and video placements across the publisher network via a bidding system.