Creative design is computer generated imagery and digital animation created to visualize a potential product. The creative design includes designs that are unique, effective and memorable. It involves going out of your way to make it unique.

Something well designed is created with a clear intention, usually for the purpose of improving some aspect of a user or consumer’s life. When done well, designed objects or experiences are difficult to spot because they’ve been created in a way you only notice how delightful the experience of using them is, not how aesthetically pleasing they are or how unique they appear (though the visuals of a design are regularly a delightful bonus and distinguishing element).

Art doesn’t need to serve any purpose or solve anything at all, it can merely exist as an expression of human skill — as it’s defined in the English dictionary.

Design and art serve two different needs in two distinct ways, yet many inexperienced designers end up creating art where there should be design. Design sites like Dribbble routinely highlight artwork over design work. And as a culture we celebrate the most aesthetically pleasing designs over the more functional ones.