So the single most important reason to create a custom-built website is that your site is designed and built to support your established brand consistently and explicitly. Custom websites are a great option for small, mid-sized, and large companies that want to make an impact online.

Sites built using WordPress or another CMS platform can be custom, where the entire site is built from scratch for a particular company to fit its needs and brand, or using a pre-made template or “theme” bought off the shelf, or even downloaded for free.