A brand audit is a checkup that evaluates your brand’s position in the marketplace, its strengths and weaknesses, and how to strengthen it. A brand audit should cover three areas: Internal branding — your brand values, mission and company culture.
The purpose of a brand audit is to ascertain how your business is performing in the eyes of your customers. Helps you to determine the positioning of your business and to plan corrective strategies. Empowers you to discover the strengths and weaknesses of your business.