It is almost a decade-and-a-half since the launch of LinkedIn, and today, the portal hosts 460+ million profiles with 106 million unique visitors each month. But there are still many who either have no account on LinkedIn or don’t visit or update their LinkedIn profiles on a regular basis. Are you one of those many […]
Silence is golden. But not when your blog looks like a barren landscape devoid of any activity or noise. That kind of silence is unnerving, isn’t it? More than 2 million blogs are posted on the Internet everyday. Not surprisingly then, crafting good content is barely a battle won unless accompanied by an attractive […]
Why should I care for another social media profile, one would think. Facebook, Twitter, Instagram, Pinterest, LinkedIn…wait, LinkedIn is different. Before you make that folly of categorizing LinkedIn with other social websites, let me tell you, all you professionals, freelancers, entrepreneurs, artists and even students, LinkedIn is not just a social network, it is your […]
These days, whoever I talk to, speaks about original content that is useful for readers. That’s a welcome change – we are acknowledging the power of content. In fact, every other person or business runs an active blog nowadays. Content creation and dissemination through blogs is a popular and effective marketing strategy if employed properly. […]
Hanging between the horns of dilemma when it comes to deciding between an in-house SEO and hiring an SEO agency? Well, find comfort in the fact that you are not alone in answering this riddle. Several businesses hop on from one solution to other in their indecisiveness, often not benefiting from any. While you contemplate […]
Great content makes great brands. And great content marketers are always innovating, learning and observing to create appealing content that truly reaches out. Like everyone else out there, I love good content, too…content that adds value. However, only writing good content is not enough. Marketing is not a domain for static players, here, the only […]
Bamboozled with the most thrown around term on the internet (and off)? SEO or Search Engine Optimization has eluded many a bloggers, especially those just starting out, to spend hours thinking, formulating and wondering where to start or pay hundreds of dollars to an SEO professional to drive their growth, or, be where no one […]