Things were lot simpler ten years ago; consider the fact that there were only a few smartphones to select from and the internet wasn’t nearly as large or connected as it is now.
The reservoir of information was nowhere near as large as it is now. Because the possibilities for acquiring a product or service were so restricted, making a selection was not as difficult.
Now fast forward to 2020, and you have access to literally hundreds of website options to assist you in making a product or service decision.
The digital marketing sector has had to keep up with the ever-changing nature of technology and how people are evolving as a result of it during the previous ten years.
Let’s look at how digital marketing (digital marketing experts) has evolved since 2010.
Social Media
Social media was mostly used to communicate with friends and family ten years ago. It was easy to use and gave a terrific platform for people to communicate. The term “influencer” had no significance in the social media realm when Facebook was initially created.
It has gone from a place where you may engage with your friends and family to a full-fledged media platform where multibillion-dollar firms sell themselves after ten years. Social media has evolved into a place where the average person may earn money by promoting any product or service to their followers.
We may safely say that social media has altered people’s perceptions of the world. Social media’s influence begun to tamper with elections all around the world. People on nearly every continent were able to watch, read, and connect to everything going on globally thanks to social media, which sparked protests for change and social reform in many countries.
It all began with Facebook, followed by Twitter, and so on. Everything from Vine back in the day to TikTok now, all of these and other social media platforms have an impact on how digital marketing works and provides services to customers around the world.
Digital marketing methods now include social media as an integral component. With over 3 billion monthly active users, social media has become a global phenomenon. Brands’ ability to reach their target consumers and more will only increase in the future.
Search Engine Optimization has Grown
SEO was a radically different business a decade ago than it is now. There was nothing that Google could do ten years ago to prevent keyword stuffing. Things changed in 2011 with Google’s Panda update, which finally identified Black Hat SEO techniques.
Companies who deliver value to their audiences have been rewarded since the Panda upgrade. SEO has become all about content, with organizations who publish the greatest content achieving the highest Google rankings.
Google, as the industry leader in search engine optimization, updates its algorithm on a regular basis. These adjustments will benefit businesses who do SEO correctly and weed out black hat SEO practitioners.
Local searches have also become a major SEO priority during the previous ten years. Local search was modified and redefined by Google’s Pigeon update in 2014. In local SERPs, Google began rewarding well-optimized websites with a competitive advantage over their competitors. This also helped with location-specific searches and mobile browsing.
Google’s algorithms began prioritizing HTTPS websites in 2014. HTTPS became a positive nexus with greater search ranks on Google’s SERPs since encryption ensures data integrity and the user’s sensitive information.
Today, a safer website implies that users will trust you, and Google will give you a higher ranking, which will improve your SEO.
Mobile-First and Gen Z
In 2018, Google began employing mobile-first indexing, which means that the mobile version of a website is now considered the primary version. In order to remain competitive, businesses have to adapt to these changes.
Google began to rank optimized websites that provide a well-balanced UX for mobile users with the mobile-friendly improvements. Generation Z is the first generation to have grown up with smartphones. As a result, personalization and engagement with data-dependent smart devices become crucial.
Gen Z refers to the people who are presently entering the workforce. This is a high number of customers, which is critical in any digital marketing strategy for a company because they are the people you want to target.
Big data has emerged as one of the most important differentiators in today’s digital marketing landscape. It is used in marketing to provide unique consumer experiences as well as user-generated content that attracts new customers.
It will be fascinating to observe how much digital marketing expands in the next years. The number of organizations with a web and social presence has exploded in the previous ten years, which means you’ll need to remain on top of the latest trends and develop new digital marketing tactics on a regular basis.
The 10 finest digital marketing trends for 2022 are outlined below to help you stay ahead of the curve.
- Buying and selling assignments
- Lead score that is predictive
- In the sales process, use personalized video.
- Videos that focus on a specific product
- Videos with a long runtime
- The value of local SEO will continue to grow.
- Google Discover voice search
- The content was created with the intention of the user in mind.
- SEO for mobile devices