Instagram ads are posts or Stories that a business pays to promote to users’ Instagram feeds. They can look just like regular Instagram posts, but are always identified by a “Sponsored” label.
It’s attracting tons of big brands because it’s well worth it to advertise there. But even if you’re not a multi-million dollar brand, Instagram ads are still just as important for you to use (if not more important). Ads look just like any other shared post on Instagram, which makes them feel less conspicuous.