Influencer management is the process of managing your relationships with influencers. It includes everything from negotiation to collaboration, content creation, approvals, campaign management, payments, and long-term relationship building.
Influencer marketing managers are responsible for managing the end-to-end operations of a brand’s influencer marketing campaigns. They build a team of influencer partners for the brand, manage communications, and coordinate with the rest of the marketing team to get maximum impact for their influencer campaigns.