Creative strategy is the intentional and strategic approach a company takes in developing and implementing steps that will ensure and support the business’ growth. Essentially, it is the outline or blueprint of how the end goals will ultimately be met.

The creative strategy is one of the most important elements because it is the most visual element that will dictate the overall feel and look of your brand. This is the documentation and understanding of your objective in relation to your audience and brand. Ideally, you are trying to develop a strategy that engages with your audience in such a way to deliver on your business objectives in the context of your brand values.

Now it’s time to take your strategy and build creative messages and ideas that you will communicate through digital. A creative strategy is the long-term approach of how you develop visual stimuli for your brand, product, or service. It dictates the theme, look and feel of all of your assets. The creative strategy should again adhere to the overarching strategy. Doing this ensures that all work is following a specific guide, targeting a specific response and cultivating repeat and specific behavior.

Remember, you must consider the budget when developing a creative strategy. It is important not to limit your initial thinking, but at the same time, at some stage, you need to draw the line and be realistic about your possibilities.