What factors should you take into account while developing a marketing strategy for your small business? While there are numerous alternatives, the goal is to respond to questions that are unique to your business. There are key things that should be incorporated in every excellent marketing strategy, regardless of the method you utilize. Here are […]
A good digital marketing strategy reaches out to potential customers, strikes a chord with them, and establishes a long-term relationship. However, determining how to build this meaningful connection can be difficult. When you’re looking for ideas, it’s never a bad idea to take a look at some of the most successful digital marketing efforts to […]
Today’s salesperson, according to Jill Konrath, is the primary differentiator in purchases. Buyers are aware that they can acquire a similar offering from another company as products and services become more commoditized. What consumers can’t receive from any vendor, though, is the same sales experience that the sales rep creates. This implies that sellers have […]
When marketing teams develop plans based on the study of big data, this is known as data-driven marketing. This research will reveal customer preferences as well as broader trends that can affect the success of a marketing campaign. While a data-driven approach to marketing was historically uncommon, the proliferation of niche media outlets and changing […]
There are three small letters. There are three distinct possibilities. Choosing the correct data platform for your digital marketing strategy can make or break your campaign. In this post, we’ll decode these acronyms and reveal the possible benefits of each platform for your company. What are the distinctions between a CDP, DMP, and CRM? Let’s […]
Things were lot simpler ten years ago; consider the fact that there were only a few smartphones to select from and the internet wasn’t nearly as large or connected as it is now. The reservoir of information was nowhere near as large as it is now. Because the possibilities for acquiring a product or service […]
People generally talk about marketing like it’s some “rocket science” thing that requires immense skill and creativity. Well, it’s more than rocket science, it’s sociology and improvisation. I have written earlier about Why is your Business Card Your Most Powerful Marketing Tool? that got a huge amount of response on Medium with a lot of questions […]
We all live in a busy world of gadgets (smartphones, tablets and blazing fast Internet ….at least in most parts of the world) and virtual commuting and communicating which has been the “thing” for over 6-7 years. There is no doubt that technology has made our life better in so many ways, but there are […]
