The Art of Selling Anything to Anybody

  • Nigel Quadros
  • October 27, 2021
  • 14 min read

Today’s salesperson, according to Jill Konrath, is the primary differentiator in purchases. Buyers are aware that they can acquire a similar offering from another company as products and services become more commoditized. What consumers can’t receive from any vendor, though, is the same sales experience that the sales rep creates. This implies that sellers have […]

Full Article Here

What is Data-Driven Marketing?

  • Nigel Quadros
  • October 25, 2021
  • 12 min read

When marketing teams develop plans based on the study of big data, this is known as data-driven marketing. This research will reveal customer preferences as well as broader trends that can affect the success of a marketing campaign. While a data-driven approach to marketing was historically uncommon, the proliferation of niche media outlets and changing […]

Full Article Here

CDP vs DMP vs CRM

  • Nigel Quadros
  • October 24, 2021
  • 6 min read

There are three small letters. There are three distinct possibilities. Choosing the correct data platform for your digital marketing strategy can make or break your campaign. In this post, we’ll decode these acronyms and reveal the possible benefits of each platform for your company. What are the distinctions between a CDP, DMP, and CRM? Let’s […]

Full Article Here

How Digital Marketing has Changed in the Last 11 Years

  • Nigel Quadros
  • October 5, 2021
  • 5 min read

Things were lot simpler ten years ago; consider the fact that there were only a few smartphones to select from and the internet wasn’t nearly as large or connected as it is now. The reservoir of information was nowhere near as large as it is now. Because the possibilities for acquiring a product or service […]

Full Article Here

People generally talk about marketing like it’s some “rocket science” thing that requires immense skill and creativity. Well, it’s more than rocket science, it’s sociology and improvisation. I have written earlier about Why is your Business Card Your Most Powerful Marketing Tool? that got a huge amount of response on Medium with a lot of questions […]

Full Article Here

Why is your Business Card Your Most Powerful Marketing Tool?

  • Nigel Quadros
  • June 1, 2017
  • 5 min read

We all live in a busy world of gadgets (smartphones, tablets and blazing fast Internet ….at least in most parts of the world) and virtual commuting and communicating which has been the “thing” for over 6-7 years. There is no doubt that technology has made our life better in so many ways, but there are […]

Full Article Here