It is the epitome of web-dom.
From maverick digital marketing agencies and desperate business houses devising techniques to claim widest possible outreach to bloggers and influencers scouring the internet for ever-increasing readership – securing one of the top ranks on Google’s Search engine is a primary objective on every marketer / promoter’s list.
To ask ‘why?’ would be really naive.
With over 3.5 billion searches per day across the globe, Google is the quintessential door keeper of the World Wide Web.
From roadmaps to airplane tickets and burgers to Brexit, Google is the trusted search engine where you submit your queries.
Naturally, as an advertiser or promoter of your brand, products or skills, you would vie for the top spot on Google’s listings.
And with less than 10% of people advancing to page 2 on Google’s search engine, the all important task for you is to pull your website to the first page across all keyword searches relevant to your business.
And that’s the catch!
For all the hoo-ha about ease of promoting your business online, only a handful of links get to enjoy almost all (90%) of the traffic for each search.
Take a minute to let the magnanimity of this fact sink down.
But don’t panic yet. I can share some simple tips with you to to help transport your webpage from obscurity to Google’s limelight.
Risking the ire of many from the digital marketing and SEO community, I am going to share with you seven golden tips which, if implemented flawlessly, will take your web page in the highest orders of Google searches – at absolutely no cost!
- Prep up your content
For Google, clean, unique and error free content is of utmost importance. Remember, Google’s primary aim is to direct internet users to links that have answers to their queries.
People like to read content that is well articulated, grammatically correct and equipped with the right information.
In turn, Google relies on pages that already have a decent traffic (trusting that the webpage must be genuinely good as it is favoured by so many people over other similar pages). So, you see, content is really the king.
Make sure that the content on your webpage is unique and engaging, and although it should be keyword friendly, the same should not be littered with irrelevant words and phrases in an attempt to drive traffic.
Trust me; it works negatively for your page.
Never forget to put appropriate tags and always provide Meta descriptions while posting your content online. This helps Google in sorting and ranking your content higher.
- Back-links, what’s that?
Don’t be intimidated by the term. Back-links or back-linking is a simple way of generating traffic for your page. Consider a situation where one of your friends or peers decides to mention you and your business on her webpage.
She also decides to link your name or your brand’s name to your website; what will happen?
Well, easy enough; visitors to your friend’s webpage can not only read about you and your business, they can jump to your homepage as well.
What just happened?
Congratulations! Your friend just back-linked your website, helping you generate new traffic without even spending a dime.
Back-links are a neat and smart way of generating more traffic for your link, which in turn helps Google to rank your link higher in its listings.
However, caution must be exercised in using back-links. Google keeps a keen eye on backlinks originating from malicious, suspicious or profane pages. On the other hand, if back-links for your page feature in Google’s favourite pages (read once with high organic traffic), your chances of featuring among the top listings increase manifolds.
- It pays to be generous
Banking on the merits of back-linking, it is a wise call to laud and appreciate your business partners and vendors. What I mean to say is, if you visit and comment, rate, vote or write a testimonial on your partners’ or vendors’ websites, you can create back-links for your own page.
It is a clean and clever way of garnering traffic from websites that are already faring well on Google listings. As a bonus, you are making your business partners and vendors happy and grateful through your gesture, which in turn will help your business harness lot of positive vibes and support.
- Explore your network for back-links
The basic tenet of the virtual world is to bring the real world closer. Keeping that in mind, you may engage in tad bit of offline networking and relationship building within your existing connections, and voila!
You can actually earn free back-links from your very own network of friends, acquaintances, service providers and community participants.
Such free back-links are great boons, especially if they come from established websites such as Forbes, Crunchbase, or even Medium as Google gives high regard to such sorted websites loved and regularly visited by a host of people.
- Optimise Web 2.0 site for back-links
Web 2.0 refers to websites that allow their users to create content (in form of profiles, comments, media sharing etc.) within the site. Social media giant, Facebook, is a good example of Web 2.0, but there are many others.
A simple, fun and sure way to get high ranking in Google’s search engine listings is to regularly create and share content (enriched by keywords and back-links) with other users.
Also, incorporating videos, GIFs and images in your conversations with other users is a good idea as they are highly favoured by Google.
- Find opportunities to write guest blogs
Again, like earning back-links from your existing connections, little bit of personal networking and relationship building can help you win the opportunity to write a guest blog on an established webpage / blog.
You can use this opportunity to back-link your own website and garner new traffic for your website. I suggest that you must keep in touch with various writers, authors, bloggers, subject matter experts, enthusiasts and influencers in your sector and request them to write a blog on their page.
But while you win back-links for free, reciprocate the gesture by creating back-links for them or help them forward their brand in any other way.
- Power of pictures
In today’s world, pictures not just have the power of 1000 words; they have a reach of millions of leagues, too.
The final tip on using back-links from high PR websites for sure shot top listings in Google’s search engine is fortunately the simplest one.
By simply clicking and posting engaging, high resolution pictures with links to your webpage on platforms such as Twitter, Instagram, Pinterest, and Google+ among others, you can rocket launch your website from the tenth page to the first.
But remember, your efforts must be consistent (atleast one image each day on each platform) and should capture the viewer’s attention.
So, put on your thinking hats and capture interesting frames that will make people curious. Use powerful themes, quirk, cuteness overload, or unbridled coolness – whatever! Just aim to catch other users’ fancy.
However, make sure that your posts are related to your niche; else your followers and connections who check out your pics on a regular basis will get confused and may even get disinterested in your posts after a while.
To summarise – With the help of compelling, high-quality content and optimising the power of back-linking, you can certainly take your webpage to the higher realms of Google and grab the attention of global internet users, which is bound to do wonders for your business or brand.